What Makes this CUSO Different?
CU Sol understands that regardless of how big or small any financial-related institution happens to be, the main impediment to the fruition of many ideas is lack of resources. We’re here to solve those issues through collaboration and aggregation. We strongly believe that through collaboration and aggregation of resources we can minimize consolidation in our industry, and help every individual institution we work with survive and thrive. Our clients understand their needs better than anyone, and we have the collective resources needed to scale up and accomplish nearly anything. Collaborate to aggregate, to dominate – we believe those are the keys to getting things done.
We’re not out to reinvent the wheel, duplicate, or compete with current providers of quality services. Instead, CU Sol strives to fill the gap for the underserved market of smaller and mid-sized financial entities, as well as institutions of any size that have been priced out of the marketplace. We work to help our clients develop and deliver services – not just to survive, but to thrive.
Our officers are credit union professionals and senior managers in the financial services industry. We respect and cherish our vendor and partner provider relationships. But we would like to see more of our financial resources reinvested back into the industry. One way to accomplish this goal is for CUSOs like ours to own, fund, and deliver our own much-needed product and service solutions into the marketplace.
CU Sol is all about meeting the needs of the marketplace while keeping resources within the collaborative and aggregated institutions that utilize the products and services. We realize that for almost every product sector, there are a minimum of two competitors, and frequently many more (think COSTCO/Sam’s Club or McDonald’s/Burger King). If there’s a significant need in the marketplace, we’ll consider trying to fill that need, without recreating the wheel – there’s always room for two.